At a glance
Hiring and listed locations describe the job, not the employer’s headquarters. Employer location has not been verified.
- Location
- Listed location: Worldwide
- Work setup
- Remote
- Employment type
- Full-time
- Experience
- Senior
THE OPPORTUNITY
The employer listing
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About the role
- We're looking for a Senior Lifecycle Marketing Manager to build and scale CRM strategy into a primary revenue driver. Reporting to Co-founder & CMO, this fully remote role owns end-to-end lifecycle marketing (email, push, in-app messaging, promotions) to boost conversion, retention, repeat purchases, and LTV.
What you'll do
- End-to-End Lifecycle Ownership: Lead CRM strategy across onboarding, abandoned checkout, retention, reactivation, and offer flows.
- Data-Driven Optimization: Analyze user behavior to identify friction points, build custom segments, and run rapid experiments.
- Cross-Functional Execution: Collaborate with Product, Data, Engineering, and Creative teams to enhance tooling, tracking, and campaign logic.
- Monetization & LTV: Drive repeat transactions, specifically targeting token/credit purchases and subscription renewals.
Nice to have
- Bonus Backgrounds: Experience in iGaming, gaming, fintech, consumer tech, virtual currency/token models, or fast-scaling startups.
Important requirements
- Work Setup: Fully remote work with flexible B2B or employment contracts.
- Hardware provided
Benefits
- Time Off & Events: 20 days paid PTO plus an annual in-person team meetup.
- Perks & Allowances:
- Monthly health insurance allowance + OpenUp mental health access for employee and family.
- Co-working stipend
- Professional learning/development budget.
- Premium access to AI tools (ChatGPT, Claude, Cursor, Hugging Face).
About the company
- Company & Benefits
Conflicting source details
- Seniority: Senior, Manager
Other source details
- Qualifications & Requirements
- Proven B2C Track Record: Demonstrated success driving measurable revenue, conversion, and retention in high-volume B2C subscription or transactional environments.
- Hands-On Execution: Ability to personally set up journeys, segmentation, triggers, testing, and attribution analysis.
- Domain Comfort: Comfortable marketing products powered by uncensored AI models and content.
Original description · View source
We're looking for a Senior Lifecycle Marketing Manager to build and scale CRM strategy into a primary revenue driver. Reporting to Co-founder & CMO, this fully remote role owns end-to-end lifecycle marketing (email, push, in-app messaging, promotions) to boost conversion, retention, repeat purchases, and LTV.
Key Responsibilities
End-to-End Lifecycle Ownership: Lead CRM strategy across onboarding, abandoned checkout, retention, reactivation, and offer flows.
Data-Driven Optimization: Analyze user behavior to identify friction points, build custom segments, and run rapid experiments.
Cross-Functional Execution: Collaborate with Product, Data, Engineering, and Creative teams to enhance tooling, tracking, and campaign logic.
Monetization & LTV: Drive repeat transactions, specifically targeting token/credit purchases and subscription renewals.
Qualifications & Requirements
Proven B2C Track Record: Demonstrated success driving measurable revenue, conversion, and retention in high-volume B2C subscription or transactional environments.
Hands-On Execution: Ability to personally set up journeys, segmentation, triggers, testing, and attribution analysis.
Domain Comfort: Comfortable marketing products powered by uncensored AI models and content.
Bonus Backgrounds: Experience in iGaming, gaming, fintech, consumer tech, virtual currency/token models, or fast-scaling startups.
Company & Benefits
Work Setup: Fully remote work with flexible B2B or employment contracts.
Time Off & Events: 20 days paid PTO plus an annual in-person team meetup.
Perks & Allowances:
Monthly health insurance allowance + OpenUp mental health access for employee and family.
Co-working stipend
Professional learning/development budget.
Hardware provided
Premium access to AI tools (ChatGPT, Claude, Cursor, Hugging Face).
Originally posted on Himalayas
Employment type: Full Time
Seniority: Senior, Manager
Categories: Lifecycle-Marketing, CRM-Marketing, Retention-Marketing, Email-Marketing-Manager, Customer-Marketing, Senior-Lifecycle-Marketing-Manager, Lifecycle-Marketing-Manager, Lifecycle-Marketing-Lead, Senior-Lifecycle-Manager
Job functions: Growth
Timezone restrictions: -11, -10, -9.5, -9, -8, -7, -6, -5, -4, -3.5, -3, -2, -1, 0, 1, 2, 3, 3.5, 4, 4.5, 5, 5.5, 5.75, 6, 6.5, 7, 8, 8.75, 9, 9.5, 10, 10.5, 11, 12, 12.75, 13, 14